The Background
Life is Beautiful —an annual music, culinary, art, and learning festival held in Downtown Las Vegas—brought us on to assist with production of creative content over the three-day event to share across social media.
The Approach
We knew we had to produce bite-size short-form video content to resonate with Life Is Beautiful’s audiences on social media. To ensure a diversity in style, we identified a mix of established and emerging specialists to create the content.
The Work
Our team delivered a compelling content library of over 100 engaging videos that captured unique stories from the festival. The content received high engagement for Life Is Beautiful, capturing more than just the days’ events, but the vibe and tone of the festival.