FILA brought us on to showcase the experience of the BNP Paribas Open—an annual tennis tournament known as “tennis paradise”—beyond the athletes.
With the tournament based out of Southern California, we knew we had to connect with the culture of the game through the unique lens of our Los Angeles-based tastemakers. We also wanted to ensure the story could resonate with a range of audiences by curating a diverse group of people with unique focuses.
Our team represented the new generation of creatives with influence in music, art, skateboarding, photography, and fashion—all collaborating to create something fresh and exciting. In addition to creating twice the amount of content originally planned, we drove awareness to #FilaTennis & #FILAPLR through Instagram Stories and Posts that garnered 775K impressions.