Silvercar—an Audi-owned rental car service—brought us on to refresh brand awareness through a program pairing outstanding visual content with powerful influencers.
Knowing that the journey is integral to the Silvercar experience, we set out to create an authentic campaign that brought to life the ethos of travel through the eyes of its target audience. We also wanted to ensure that the content could live across the brand’s channels, beyond a single asset.
We paired up 23 photographers and videographers and sent them on a road trip to #discoversomethingbetter in Silvercar’s fleet. During each of the trip’s 7 legs, the creators captured and shared their adventures before handing off the keys to the next group. Content posted to the creators’ and Silvercar’s channels earned 4.9MM+ Organic Impressions across key markets, 500K+ Engagements and prompted a 775% increase in direct messages on @Silvercar’s Instagram.