The Background

Washington Park Hotel—a boutique hotel in the heart of South Beach—came to us to help support their launch and enhance the branding of the new hotel.

The Approach

To reach the modern traveler looking to make a physical connection with their hotel space, we wanted to launch a creative experience that went beyond the stale, sterile art typically found in hotels. Rather than just installing new pieces, we planned to introduce an experiential program that incorporated a beloved creative partner to establish credibility.

The Work

We engaged influential photographers with a cumulative follower base of over 5MM to produce fresh, urban, original and unfiltered work for the hotel. In partnership with Leica, we hosted 3 photography-related events featuring that work throughout the year, attracting local creative residents to the hotel. Through social media engagement, live events, and other experiential activities for guests and visitors alike, we generated over 14MM impressions.