The Austin City Limits Festival–an annual music festival held in Zilker Park–brought our team on to shoot content on two consecutive three day weekends. As the official credit card of ACL, American Express had an activation suitable for all ages, with a design studio, games, freebies, special viewing areas and art installations – specifically to promote their #gocashless initiative.
We wanted to capture the electric energy of the festival of the American Express activation by capturing people on the ground and the grounds from aerial shots from a helicopter in the air.
We provided social content with a team of photographers. In addition to basic recap content, the images of people provided the client with a library of evergreen social content that could be used for future promotions.