Bally – DS Projects
Projects
CLIENT:
Bally
InStyle
Visual Content
Art Direction
Brand Campaign

The Background

To showcase the release of Bally’s Cecyle bag—an homage to founder Carl Franz Bally’s beloved wife—InStyle brought us on to manage the creative process of developing a branded content story.

The Approach

Aligning with the bag’s namesake, our team wanted to ensure we scouted a location that perfectly balanced the throwback vibe with a modern sensibility. We also believed it was important to curate a female photographer who was well versed in the fashion landscape.

The Work

From storyboarding to delivering the final photo and video assets, we developed a clear vision for the bag, incorporating a retro bowling alley as our backdrop. The content garnered 5.6MM+ Impressions, was featured on InStyle.com, and was shared across Bally’s owned and paid media channels.

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5.6MM+ Paid and Organic Impressions

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