LIVE All Star

Visual Content
Tastemaker Access

The Background

Budweiser hosts a series of sports events throughout the year and as a partner, we create product and environment focused content.

The Approach

To drive interest and engagement, we engage a curated team of original creators with focuses on sports, music, and culture to let their authentic voices tell the story. We developed an influencer and content program that would capture not just the activities, partners, and musical performances, but also the atmosphere of the weekends’ events.

The Work

For the pop-up experience in Los Angeles during the NBA AllStar Weekend—we captured content that were shared to Budweiser’s social media channels and promoted on the creator’s Instagram Stories. Over two days, the content earned 650K+ impressions, primarily reaching the key Los Angeles demographic.

Budweiser LIVE in Charlotte, North Carolina–an event centred around the NBA All Star Game–invited guests to participate in games, meet NBA legends and enjoy live hip hop performances…and of course, drink ice cold beers.

For the Budweiser LIVE summer event–a 5 on 5 basketball tournament and dunk contest hosted by Shaquille O’Neal–we created content at the event that captured the competitive atmosphere and the exclusive performance by Ty Dolla $ign. We were also brought on to produce promotion content prior to the event, through a strategic collaboration with Levis to be used on web and socials.

Budweiser curated an experience around the NBA Summer League in Las Vegas, Nevada. The two-day branded event was hosted outside the Arena and aimed at furthering their involvement with and support of the summer league. The content shot at all three events transformed these experiences into successful digital campaigns.