Complex –an American New York based media platform for youth culture–hosts a bi-weekly series called, Sneaker Shopping. The highlight of the show is how the host, Joe La Puma, takes artists, celebrities and athletes to the best sneaker stores around the US to highlight how sneakers have changed the lives of these guests and what shapes their buying choices. DS Projects was brought on to shoot content for the video series.
We wanted to mirror the ‘never before seen’ content at the core of this series by producing photo content that humanized these guests as the everyday sneaker shopper. Rarely do people have access to these celebrities doing everyday activities like shopping for sneakers so we wanted to produce elevated yet accessible shots in line with the show.
Our team shot content for the episodes that featured Usain Bolt, Lewis Hamilton and Rich Brian. The content was used as promotional material across social, email and web.