Fear of God – DS Projects
Projects
CLIENT:
Fear of God
Jerry Lorenzo
Art Direction
Visual Content

The Background

Fear of God–successful American streetwear label–came to us to create engaging content around their highly anticipated Military sneaker.

The Approach

In addition to capturing the Military Shoe, we wanted to shoot BTS footage of the set and people involved. Samuel Trotter led our team, photographing the premium leather high top design, featuring neoprene paneling and hand stitches reinforcements.

The Work

We had access to the brand’s founder, Jerry Lorenzo, and created a multi-vertical library of content around the promotion of the Military boot to be used across owned channels.