Disruptor Campaigns

Visual Content
Art Direction

The Background

FILA brought us on to showcase their Disruptors—the chunky ‘90s iconic design–in modern contexts, across numerous campaigns.

The Approach

We wanted to showcase the boot launch and valentines day edition designs in an approachable way. Whether showcasing the boots in an urban backdrop or bringing it to life through relatable yet aspirational models, we worked with our creative community to bring this content to life across Fila and Foot Locker social media channels.

The Work

We created photo and video assets to be shared across owned social channels in-store and a Times Square billboard that sent foot and site traffic to stores.