Foot Locker reached out to us to conceptualize and produce a campaign for the release of the adidas NMD Transmission Pack—a collection of sneakers targeted to the 18-24 year-old demographic.
To resonate with the elusive target audience, we knew we had to align with their DIY spirit—by tapping into it. So we set out to curate a team of people who best represent the next generation of creative talent, to both star in and create two completely different commercials that promote their styles and the shoes in the pack.
Integrating Foot Locker authentically into their own stories, the two 20-year-olds brought their creative visions to life, sharing them to both their own channels as well as the brand’s. The commercials earned over 500K impressions, and received 1K shares and 400 comments .