Governors Ball

Music Festival 18' & 19'

Art Direction
Visual Content

The Background

The Governors Ball Music Festival–an annual festival held on New York City’s, Randall’s Island–is attended by 150,000 people. DS Projects was brought on to manage the production of creative content for 2018 and 2019.

The Approach

We wanted to capture sponsorship content as well as the energy, atmosphere, attendees and top class performances by adopting true storytelling techniques.

The Work

Across two years, we curated a team of 80 photographers and videographers to produce over 2,000 images. In addition to providing a full content library across verticals, we delivered content in real time that was posted across social channels. Deliverables were trafficked across website, social and paid media channels and garnered cumulative impressions of over 7MM.