LuckyBlueSmith & Pyper America

Art Direction
Visual Content

The Background

ICEBERG– Italian luxury fashion design house founded in 1974 – approached DS Projects to produce a campaign for their F/W’18 collection featuring Lucky Blue Smith and his sister, Pyper America.

The Approach

Alongside photographer, Samuel Trotter, we wanted to give this campaign a uniquely Los Angeles feel to transport viewers to lush greenery in Griffith Park or the sunset romance in Venice Beach. It was important to depict Lucky Blue and Pyper in a natural way and capture their relationship to add a sense of authenticity to the content.

The Work

Our team captured a content library of static and video assets that were distributed globally across digital channels and in store locations.