ICEBERG—an Italian luxury fashion design house—approached us to create a campaign that showcased what modern love looks like for Valentine’s Day 2018.
To bring the campaign concept to life, we wanted to avoid casting two random people, and instead aimed to identify a well-known couple that represented the diversity of modern love.
We curated real-life model couple Salem Mitchell and Ohkemo to be featured in the campaign. The imagery was shot in studio and around Los Angeles, to provide an authentic snapshot of their love story. Adidas: