Iceberg S/S ’18

Vic Mensa & Sita Abellan

Visual Content
Art Direction

The Background

For ICEBERG’s SS18 collection–an iconically music-focused drop–they tapped DS Projects to create content for the ADV campaign.

The Approach

We wanted to create content that depicted the Chicago street culture while highlighting the protagonists, Vic Mensa and Sita Abellan.

The Work

We captured static and video assets to form a cosmopolitan and luxury narrative. The Art Direction was shaped by the boundless streets and suspended bridges of the eclectic and contemporary Chicago landscapes.