Justin Bieber Tour Merch

Stadium Lookbook

Visual Content
Art Direction

The Background

For the release of Justin Bieber’s Purpose Stadium Touch merch collection, the team at Bravado tapped DS Projects to create the lookbook that would be used to promote the entire collection.

The Approach

We wanted to create content that emulated both the street-style and fan culture that exists around Bieber as an artist.

The Work

We captured lookbook assets in Los Angeles, modeled by Daouda & Sadjo Kahan. The images were showcased worldwide across digital channels to promote the show and the products.