MTV recently Snowglobe Festival–the new years’ day festival on the picturesque alps of Lake Tahoe–and approached us to elevate their sponsorship and artist content.
We wanted to create multi-format BTS artist portraits and snackable sponsorship content that would be used on MTV and Snowglobe social channels. We did not only want to reach the audience in attendance, but our objective was also to gain reach and impact online. We applied campaign-style work to engage a younger audience.
Our specialized team created over 20 high-quality snackable videos throughout the festival. Sponsorship content included global companies such as Monster Energy, Clif Bars, Hornitos Tequila and Spyder. Artist content covered headliners such as Dominick Fike, Skrillex, Doja Cat and Louis The Child.