Projects
CLIENT:

Nike

Airmax Day

Visual Content

The Background

Nike was celebrating the 4th annual Air Max Day–an annual celebration of Air Max that occurs on March 26th which is the day the Air Max 1 first released back in 1987–and approached us to create content around a series of ‘Sneakeasy’ pop-up shops in 4 key cities. The pop-ups aimed at providing fans with the opportunity to learn about the shoe’s history and gain insight into the future with the introduction of the Air Vapormax running shoe.

The Approach

We wanted to create content that spoke to the excitement of pop-up visitors while highlighting product throughout using localized creator teams.

The Work

We captured pop-up and Vapormax specific content for Nike NYC’s social channels and shot the surprise Travis Scott performance with an intimate crowd.

PLAY VIDEO

Celebrating the 4th annual Air Max Day–an annual celebration of Air Max that occurs on March 26th which is the day the Air Max 1 first released back in 1987.