Reebok’s release of the Float racer—an extremely lightweight and responsive flat designed for the elite road racer—called for a two day experience to provide semi-professionals with the opportunity to experience and test this innovative technology and design.
The event was in North Carolina so we wanted to curate a specialized, local team to capture the spirit of the event and the runners in action.
M&C Saatchi invited select media to attend Zap Fitness, an elite running camp in North Carolina. The two-day experience had an educational and activity element; first, runners were invited to learn about what makes the shoe so special and then they were given the opportunity to test it out against the terrain. Our team captured product shots and the shoe in action on members of the key target audience.