Silvercar—an Audi-owned rental car service—approached us to spread awareness about their new Audi Q5 SUV offering.
To create a desire for the Q5, we wanted to develop a series of photo and video assets that went beyond the typical car promotion. Honing in on the Q5’s luxury, we developed a strategy that placed the Q5 at the center of a beautiful journey.
We sent a team of creators on a road trip to the historic Camp Wandawega in Wisconsin to create a series of quality photo and video content. The content, shared through organic and paid promotion across Silvercar’s channels, seamlessly integrated the Q5 as a key character alongside the travelers, inspiring a sense of wanderlust. The content garnered 1MM+ Organic Impressions and 10MM+ Paid Impressions.