Projects
CLIENT:

Silvercar by Audi

Q5 Release

Visual Content
Creative Strategy
Art Direction
Tastemaker Access
Brand Campaign

The Background

Silvercar—an Audi-owned rental car service—approached us to spread awareness about their new Audi Q5 SUV offering.

The Approach

To create a desire for the Q5, we wanted to develop a series of photo and video assets that went beyond the typical car promotion. Honing in on the Q5’s luxury, we developed a strategy that placed the Q5 at the center of a beautiful journey.

The Work

We sent a team of creators on a road trip to the historic Camp Wandawega in Wisconsin to create a series of quality photo and video content. The content, shared through organic and paid promotion across Silvercar’s channels, seamlessly integrated the Q5 as a key character alongside the travelers, inspiring a sense of wanderlust. The content garnered 1MM+ Organic Impressions and 10MM+ Paid Impressions. 

1MM+ Organic Impressions
10MM+ Paid Impressions
360K+ Engagements

To create a desire for the Q5, we wanted to develop a series of photo and video assets that went beyond the typical car promotion.

PLAY VIDEO

To create a desire for the Q5, we wanted to develop a series of photo and video assets that went beyond the typical car promotion.

PLAY VIDEO