Silvercar by Audi – DS Projects
Projects
CLIENT:
Silvercar by Audi
#discoversomethingbetter
Brand Campaign
Tastemaker Access
Art Direction
Visual Content

The Background

Silvercar—an Audi-owned rental car service—brought us on to refresh brand awareness through a program pairing outstanding visual content with powerful influencers.

The Approach

Knowing that the journey is integral to the Silvercar experience, we set out to create an authentic campaign that brought to life the ethos of travel through the eyes of its target audience. We also wanted to ensure that the content could live across the brand’s channels, beyond a single asset.

The Work

We paired up 23 photographers and videographers and sent them on a road trip to #discoversomethingbetter in Silvercar’s fleet. During each of the trip’s 7 legs, the creators captured and shared their adventures before handing off the keys to the next group. Content posted to the creators’ and Silvercar’s channels earned 4.9MM+ Organic Impressions across key markets, 500K+ Engagements and prompted a 775% increase in direct messages on @Silvercar’s Instagram.

4.9MM Impressions
500K+ Engagements
775% Increase in Direct Social Messages
23 Creators
7 Cities

First stop,
Seattle

Next stop,
San Francisco

Next stop,
Los Angeles

PLAY VIDEO

Next stop,
Los Angeles

PLAY VIDEO
PLAY VIDEO

Next stop,
Denver

Next stop,
Denver

PLAY VIDEO

Next stop,
Chicago

Next stop,
Chicago

Next stop,
Miami

PLAY VIDEO

Next stop,
Miami

And finally,
New York

23 Creators
7 Cities

4.9MM Impressions
775% Increase in Direct Social Messages

23 Creators
7 Cities

4.9MM Impressions
775% Increase in Direct Social Messages