Introducing the M3 and M4 Drivers

Visual Content

The Background

TaylorMade approached us to support their launch of the M3 and M4–a pair of drivers that seek to change the technology landscape of the category– by capturing content at a 3 day PGA tour experience curated by M&C Saatchi.

The Approach

We wanted to capture photo and video assets that spoke to the craftsmanship associated with the new products by featuring not only the event, but the makers and craftspeople behind the scenes to tell a holistic story around the products.

The Work

Our team of photographers and videographers produced content around the atmosphere and product that was distributed across TaylorMade’s social channels and featured on various editorial platforms.

Bringing the story
of craft to life